design and brand

Brand systems that are beautiful and accessible, with a bit of whimsy.

A rebrand followed by the strongest growth month the business ever had. A 133 card visual system with a working sense of humor. Contrast checked, keyboard friendly, and this February the work hung in the Albuquerque airport.

A lit display case beneath the ALBUQUERQUE letters at the airport, holding roughly a dozen framed Southwest landscape paintings, the Painting the Southwest raven sign with a QR code and artist card, a spread oracle deck, the Flowers of New Mexico print, a 2026 moon calendar and rows of postcards.

Where the work has been

  • 8works, an Oliver Wyman company
  • Salesforce
  • National Audubon Society
  • New Mexico True Certified
  • Albuquerque airport, February 2026

More work

The rest of the deck, ordered for a design reviewer.

CambiumPak packaging: a shipping carton, a moulded pulp tray and crinkle fill, in the brand’s forest palette.
stand-in brand

CambiumPak brand system

A mark, a palette, five invented certification marks and a rulebook, in two days. Built to prove the system holds before anything is printed.

The website redesign: photography and gradient treatment across a rebuilt page.
production css v2.20

Website reimagining

A versioned production CSS system, v2.20, that cut force override declarations from roughly 200 to a handful. Design systems are maintenance work as much as they are taste.

A cutaway drawing on dark navy of a sleep apnea machine: the air filter, spinning impeller, humidifier tubes and green power cord.
personal project

How a sleep apnea machine works

Accessibility of understanding, drawn. A cutaway you can tap through, in a fixed sequence, with one colour legend holding the set together.

Three drawings for Choose Democracy: people embracing beneath a rising sun, a crowd holding placards, and a We the People 2.0 scroll.
client · four years

Choose Democracy

One drawn style held steady since 2021 across an interactive book, four animations and a website. Consistency is a design deliverable.

Three generated slides from the product deck generator, side by side.
in production

Product deck generator

A brand system enforced at the moment of creation instead of caught in review, with a 411 item badge library resolved automatically.

The Opening Plenary board for the National Audubon Society 2023 Leadership Conference, hand drawn in blues and blacks: the conference title, live portraits of board chair Susan Bell and chief conservation officer Marshall Johnson, a flying magpie, and the line "You are what hope looks like to a bird."
graphic recording · client

Boards for a national conference

Seven panellists drawn live with portrait likenesses, names, titles and attributed quotes, every board inside Audubon’s own palette. Brand compliance at speed, with no undo.

Three screens from Drive the 505: the car knowledge module, the home screen, and the interactive Albuquerque map.
shipped · try it

Drive the 505

Interactive SVG, hand built, with a city grid you can explore. Product design for someone anxious, which changes every decision on the page.

The StudioKeeper dashboard: time-window controls above revenue, orders, average order and pieces sold.
data & tooling

A studio dashboard for my art business

Interface design where the hardest decision was editorial: every stat names its comparison window and its asterisk, so the page is trusted rather than impressive.

Three Bookspot screens: a map of London spots, a spot detail for Platform Nine and Three Quarters, and the Well Spotted stamp.
research → prototype

Bookspot

Eight interviews, ten versions of one flow, more than 40 screens and a clickable prototype. The research is the reason the flow is short.

Three Passage screens: the caregiver’s home with today’s three small tasks, a meditation player, and the journal.
concept · team of four

Passage

My concept, my UI, and every illustration in it. Designing for someone at the worst point of their year is a discipline of restraint.

The top of the Aristotle’s Poetics poster: the title, and the six parts of tragedy, plot, character, thought, diction, song and spectacle, each with a drawn icon.
illustration · teaching

Aristotle’s Poetics, on one sheet

Drawn in Illustrator and shipped as SVG, so you can zoom into any panel and nothing softens. Information design that stays sharp at any size.

A hand lettered board drawn entirely in Salesforce blues: "The purpose of Futures LAB is to inspire new ways of thinking about the future," beside a hot air balloon carrying a capital F and two figures, with a thought cloud, a gear cloud and speech bubbles.
contract · 2021

Futures Lab, drawn live and then animated

Hand lettered animation held to a corporate palette from the first frame to the last. Three clients, three palettes, one hand.

The Sustainable Innovation Forum 2020 Day 1 scribe, drawn in green, cyan and black: a live portrait of Ban Ki-moon captioned eighth Secretary-General of the UN and Deputy Chair of the Elders, surrounded by hand lettered quotes about climate action after the pandemic.
paid · corporate

Graphic facilitation at 8works

Six scribes for one forum, each with its own palette and its own composition, all recognisably one hand. Drawn in Procreate over Zoom, then cleaned and coloured for publication.

open to marketing operations, analytics and martech roles

Let’s talk.

A design portfolio that claims accessibility should be auditable, so this one is. Every text and background pair on this page is contrast checked, every image carries alt text, and you can reach every card and every menu item with a keyboard alone.

Inspect it. Then let us talk about what you need built.