Marketing you can measure.
I built GA4 and Tag Manager from scratch across three properties, run a live dashboard against the Analytics API at zero recurring cost, and grew my own storefront past $30K a year with every channel tracked.
Featured marketing work
Measurement built first, then the growth it can prove.
Analytics build and dashboard
GA4 and Tag Manager built from scratch across three properties, live on day one of a hard relaunch. Before building I found the tag container provisioned under the wrong account and stood up a correct one. Then twelve queries on a hand built dashboard at zero recurring cost.
read →A studio dashboard for my art business
My own storefront, every channel attributed. Five revenue streams with different margins and payment schedules on one screen, sliceable by any time window, at zero monthly cost.
read →
A rebrand in March, the biggest growth month in April
A rebrand in March, and the strongest growth month the business has had in April. The account had been working as a bulletin board. I rebuilt it as a system and then gave it a campaign to carry.
read →More work
The rest of the deck, ordered for someone hiring a marketing technologist.
Product deck generator
The clearest answer I have to "where did the team’s week go." Roughly 19 hours of design time per cycle, given back, with brand compliance held in code.
Email campaign generator
Campaign build time went from 75 minutes to a form, with UTM taxonomy enforced automatically so the reporting downstream stays clean.
Graphic facilitation at 8works
I drew Ban Ki-moon and Kevin Rudd live at the Sustainable Innovation Forum, and a Kaiser Permanente chief executive conversation at the Health Innovation Summit. Six finished scribes, delivered entirely over video in 2020, published with my name in the credit bar.
Belle of the Bot
A content system with its own distribution built in: one data file feeds the site, the quizzes, and the Instagram carousels, which means publishing costs almost nothing per post.
Website reimagining
A CEO directed redesign on a vendor built site, days before launch. I read the vendor contract first to protect a six figure investment and its warranty, then shipped a production CSS system across nine documented sections.
Boards for a national conference
Live visual capture across a national leadership conference, held inside the client’s brand palette while being drawn in real time in front of the room.
CambiumPak brand system
A full brand and product catalogue built as a demonstration surface, so employer work can be shown honestly with no client data attached.
Choose Democracy
Four years of one house style across a book, four animated explainers and a website, which is brand consistency measured in years rather than in a slide.
Futures Lab, drawn live and then animated
Live capture in the room, then a finished animated asset the client could publish afterward. One engagement, two deliverables.
open to marketing operations, analytics and martech roles
Let’s talk.
I build the measurement layer before the campaign, because a number you cannot trace is not a result. I have done it for an employer under a hard relaunch deadline and for my own business, where the revenue is mine to be honest about.
Happy to walk through the tracking plan behind any of this.